Field notes.
Not opinions.
Everything on this page is written from inside live engagements — what we watched change, what we shipped, what broke, and what compounded. If it isn't grounded in work, it isn't published.
AI search optimization: the complete 2026 guide
AEO, GEO, LLM-SEO — the labels multiplied faster than the practice. This is the honest guide to optimising for AI search across Google, ChatGPT, Perplexity, and Bing, grounded in what we ship in engagements.
- ·AEO, GEO, and LLM-SEO overlap by ~80% — pick one label internally and move on.
- ·Five surfaces to optimise: Google organic, AI Overviews, ChatGPT search, Perplexity, Bing.
- ·Technical foundation (SSR, canonicals, sitemap, robots) matters more, not less, in AI search.
How to rank in AI Overviews: the 2026 playbook
Semrush shows 720 monthly searches for this exact question and rising. Here is the exact citation-earning playbook we ship in engagements — the entity graph, the first-100-words rewrite, the schema stack, and the tracking cadence.
Case teardown: how we turned around Carage Auto's organic
A month-by-month reconstruction of the Carage engagement — decisions, mistakes, and the metrics that eventually moved.
Core Web Vitals in 2026: still boring, still decisive
INP is the metric most sites are still failing. Here's the pattern we see across engagements and how we fix it.
The analytics stack we actually use in 2026
Not the aspirational one on a conference slide — the one that ships, works, and survives budget reviews.
AI Overviews in 2026: what actually changed in search
A field report from twelve months inside the AI-generated results panel — what earns citations, what disappears, and how to plan for it.
The AI Search Readiness Scorecard: how we score generative-search readiness
A framework we use in every audit to decide which pages are ready for AI-search citation — and which need rework before they'll ever get cited.
Topical authority is a network property, not a page property
Why single-page SEO fails in 2026, and how to think about content as a graph.
Schema that actually moves the needle (and the kind that doesn't)
A pragmatic take on structured data — which types earn features, which are polish, and which are noise.
Local SEO in a map pack that keeps shrinking
The 3-pack is smaller, the qualifiers are stricter, and Google Business Profile is doing more work than ever.