Operating manuals.
Not blog posts.
Each guide is structured the way we structure engagements — TL;DR up top, chapters that map to milestones, and a final recommendation you can actually plan against.
The Complete Guide to SEO in 2026
A pragmatic, end-to-end guide to organic search when AI Overviews, classical rankings, and local search all sit on the same page.
- ·SEO in 2026 is three overlapping games: classical ranking, AI-Overview citation, and local visibility. Plan for all three.
- ·Content is a cluster problem, not a page problem.
- ·Technical excellence is table stakes; entity strength is the new differentiator.
The AEO / GEO Playbook
A step-by-step playbook for earning citations in AI Overviews, Perplexity, and ChatGPT search.
- ·Score every candidate page with our AI search readiness scorecard before you touch it.
- ·Answer clarity in the first 100 words is non-negotiable.
- ·Entity signals are the invisible ranking factor for generative surfaces.
The Local SEO Playbook
How to win the shrinking map pack in dense metros — a step-by-step operational manual.
- ·Split GBP strategy by service line, not by business.
- ·Review velocity beats review count.
- ·Neighbourhood content is the dense-metro differentiator.
The Technical SEO Audit Checklist
A working checklist we use on every engagement — no theory, only the checks that catch real bugs.
- ·Field data (CrUX + RUM) is the only honest performance measurement.
- ·Canonicals, redirects, and sitemap hygiene catch 60% of indexing bugs.
- ·Log-file analysis is the fastest way to expose crawl-budget waste.
Austin Link Building Strategy: How Local Authority Wins the Map Pack
A working playbook for earning Austin-specific mentions, links, and citations from Central Texas organisations — the local-authority signal that actually moves the shrinking Austin map pack.
- ·Generic guest posts and DA-chasing don't move the Austin map pack. Locally-relevant mentions from Austin-based entities do.
- ·The three highest-leverage sources are Austin-specific directories, Central Texas news and neighbourhood publications, and community sponsorships that generate a real editorial mention.
- ·Google reads co-occurrence: your brand appearing next to Austin place-names, neighbourhoods, and other Austin businesses is a stronger local signal than any single link's DA score.