12 sharp tools,
zero friction.
The exact in-browser utilities our Austin SEO team reaches for every day — SERP previews, schema, hreflang, AI-search scoring, and more. No email wall, no upsell, no data leaves your browser.
- Runs 100% client-side
- No account, no tracking cookies
- Built by Austin SEO practitioners
AI Search tools
Score and shape pages for AI Overviews, ChatGPT, and Perplexity citations.
On-Page tools
Sharpen titles, meta, slugs, and share previews before you publish.
SERP Preview Simulator
See how your title and meta description render on Google — with pixel-accurate truncation.
Open toolMeta Length Checker
Bulk-check title and description length across dozens of pages at once.
Open toolOpen Graph & Twitter Preview
Preview how a URL renders on Facebook, LinkedIn, X, and iMessage — before you ship.
Open toolUTM Campaign Builder
Build clean, consistent UTM-tagged URLs for every campaign — without typos.
Open toolSEO Slug Generator
Turn any headline into a clean, search-friendly URL slug.
Open toolTechnical tools
Debug crawlers, schema, hreflang, and heading structure in the browser.
Content tools
Pressure-test copy for clarity, density, and reader-grade.
Local tools
Ship LocalBusiness schema and NAP-clean assets for Austin & multi-location brands.
Three ways teams graduate from tools to programmes.
We run every check in this toolbox across your full site, then prioritise the fixes by traffic impact.
Explore auditGo beyond the Readiness Scorer — a full workstream to earn AI Overview, ChatGPT, and Perplexity citations.
See programmeLocalBusiness schema, GBP optimisation, and neighborhood-level content for Austin and DFW multi-location brands.
See local SEOWhat this free toolkit is, and who it is built for
This is the working set of in-browser utilities our Austin SEO team actually opens during client audits — not a marketing gimmick bolted onto a lead form. Every tool runs client-side, meaning the URL, meta tag, or schema block you paste in never leaves your machine. That makes the toolkit safe to use on pre-launch pages, client drafts under NDA, or competitor pages you would rather not route through a third-party server.
The toolkit is built for three overlapping audiences. In-house marketers who need a fast second opinion before a page ships. Agency and freelance SEOs who want a reliable pre-flight check without paying for a full enterprise crawler licence. And site owners who are curious whether a page is actually eligible for the AI Overviews, ChatGPT citations, or local map packs their competitors are already winning. None of these tools require SEO expertise to operate, but interpreting the output correctly — covered below — does take some judgement.
A repeatable audit workflow: sequence the tools, don't run them at random
The value of a toolkit compounds when you use it in a fixed order rather than opening whichever tool feels relevant that day. Here is the sequence we run on almost every page audit, split into four checkpoints.
1. Pre-publish checks
Before a page goes live, run the SERP Preview and Meta Length Checker to confirm the title and description will not truncate on desktop or mobile, then check the slug and share preview so the page looks intentional the first time anyone links to it. Fixing framing issues here is nearly free; fixing them after a page has earned backlinks and rankings is not.
2. Technical checks
Once the page is live, move to the Schema Explorer to validate structured data, the robots.txt Tester to confirm the page is actually crawlable, the hreflang Generator if the page has international variants, and a heading-structure check to make sure H1–H3 tags form a logical outline rather than a styling shortcut.
3. AI-search checks
Run the AI Search Readiness Scorer next, since it depends on the technical layer being clean — a page with broken schema or an unclear heading outline will score poorly here regardless of how well the prose reads. Use the output to identify missing entity definitions, unanswered questions, and passages that are too vague to be extracted as a direct answer.
4. Local checks
If the page targets a specific city, neighbourhood, or service area, finish with the LocalBusiness schema tools and a NAP (name, address, phone) consistency pass. Local checks come last because they are usually the fastest to fix once the technical and content layers are already sound.
What each category is good at — and where it falls short
On-Page tools
Good at: catching truncation, duplicate titles, and awkward slugs before publish. Bad at: telling you whether the title will actually earn clicks — that still requires SERP testing over time, since pixel width alone doesn't predict CTR.
Technical tools
Good at: validating one page's schema, robots directives, or heading outline in seconds. Bad at: surfacing site-wide problems — orphan pages, redirect chains, or crawl-budget waste — which require a full crawl, not a single-URL check.
AI Search tools
Good at: flagging content that is too vague, unstructured, or entity-poor to be extracted by an AI answer engine. Bad at: predicting an actual citation, because no external tool has access to Google's, OpenAI's, or Perplexity's live retrieval models — the score is a proxy, not a guarantee.
Content tools
Good at: flagging bloated sentences, weak reading grade, or thin keyword coverage at the paragraph level. Bad at: judging whether the content is actually accurate, original, or useful — that still requires a human editor with subject knowledge.
Local tools
Good at: generating clean LocalBusiness schema and catching obvious NAP mismatches on a single page. Bad at: auditing citation consistency across the dozens of directories, GBP listings, and aggregators a multi-location brand actually needs monitored.
Browser tools versus crawler data: know the ceiling
Every tool in this toolkit inspects one URL at a time, using whatever a browser can see: rendered HTML, inline schema, response headers it can read, and the page's own robots meta tag. That is fundamentally different from what a dedicated crawler like Screaming Frog, Sitebulb, or a log-file analyser does — those tools request thousands of URLs in sequence, follow every internal link and redirect, and aggregate patterns across an entire domain. A browser tool cannot tell you that 4,000 product pages share a duplicate title template, or that your crawl budget is being wasted on faceted navigation URLs. It can only tell you about the one page in front of it. Treat the toolkit as a magnifying glass, not a satellite view — use it to zoom into a specific page, and pair it with a proper crawl whenever you need the full-site picture.
How to read the output without over-fitting to a single score
It is tempting to chase a perfect score on any single tool, but scores are heuristics, not ranking factors Google or an AI model consumes directly. A 98/100 AI Search Readiness score does not outrank a 90/100 page that has stronger backlinks or fresher data — it simply means the 98 is closer to the structural ideal the scorer is modelling. Use each score as a diagnostic that points you toward a specific fix (a missing FAQ schema block, an ambiguous H2, a meta description that truncates on mobile), then re-check the page holistically rather than iterating on the number itself. If a fix the tool suggests would make the copy read worse for an actual human, keep the copy and skip the fix — the tools exist to serve the reader, not the other way round.
Frequently asked questions
- Are these tools really free, with no sign-up or email wall?
- Yes. Every tool in the toolkit runs entirely in your browser — nothing is sent to our servers, there is no account to create, and we do not gate results behind an email capture. You can bookmark any tool and reuse it as often as you like.
- Can I replace a full crawler audit with these browser tools?
- No, and we would not recommend trying to. Browser tools are excellent for spot-checking a single URL — a page's schema, meta length, or heading structure — but they cannot crawl thousands of URLs, follow redirect chains site-wide, or aggregate log-file data the way Screaming Frog, Sitebulb, or an enterprise crawler can. Use the toolkit for fast, page-level triage; use a crawler for site-wide technical audits.
- Which tool should I run first when auditing a page?
- Start with the SERP Preview and Meta Length Checker before you publish, since those catch truncation and framing issues that are cheapest to fix pre-launch. Then move to Technical checks (Schema Explorer, robots.txt Tester, heading structure) once the page is live, followed by the AI Search Readiness Scorer, and finally Local checks if the page targets a specific city or service area.
- Does a high AI Search Readiness score guarantee an AI Overview citation?
- No tool can guarantee a citation, because AI Overviews, ChatGPT, and Perplexity all use proprietary retrieval and ranking logic that changes without notice. A high score means your page has the structural and semantic signals that correlate with citation-worthy content — clear entity definitions, extractable answers, and clean schema — not a promise of placement.
- How often should I re-run the toolkit on the same page?
- Re-check after any meaningful edit — a title rewrite, a schema change, a URL slug update — and again on a quarterly cadence even if nothing changed, since Google's SERP display rules and AI-search behaviours shift independently of your content.
- I run results through several tools and they disagree slightly. Which one is right?
- Treat disagreement as a sign to look at the underlying page, not a bug in the tools. Character-count and pixel-width heuristics for meta length, for example, are approximations of what Google actually renders, and different tools round differently. Use the tools directionally to catch obvious problems, then verify anything borderline by checking how the page actually renders in a live SERP or AI answer.
Tools are the appetiser. The full engagement is where rankings actually move.
Show us a URL and a target keyword. We'll come back with a 20-minute Loom walking through the exact gaps our tools surface — plus the fix order that matters.