A working library for
modern search.
Guides you can plan against. Field notes from live work. Tools that run in the browser. Definitions we actually use. Written from Austin, Texas — everything here is the same thinking we bring to engagements with Austin and Central Texas operators.
Long-form guides
End-to-end operating manuals. Each guide is a working plan, not a summary — designed to be used inside a program, not just read.
- · The Complete Guide to SEO in 2026
- · The AEO / GEO Playbook
- · Local SEO Playbook
- · Technical SEO Audit Checklist
The publication
Editorial notes from live engagements — what changed in search this month, what earned citations, what stopped working.
- · AI Overviews in 2026
- · AI Search Readiness Scorecard explained
- · Topical authority as a network property
- · The analytics stack we actually use
Free tools
Small, sharp tools we built for ourselves and opened up. No sign-up. No email. They run in the browser.
- · SERP Preview Simulator
- · Schema Explorer
- · Meta Length Checker
- · GEO Matrix Scorer (beta)
SEO Glossary
36 terms across classical SEO, AI search, local, technical, and analytics — defined the way we use them in engagements.
- · AEO
- · GEO
- · Core Web Vitals
- · Topical authority
- · E-E-A-T
- · and 31 more
These resources are the same thinking we bring to engagements.
If any of it maps to a problem you're carrying, the fastest next step is a 30-minute conversation. We'll tell you what we'd do, whether we're the right fit, and either way you'll leave with a clearer picture.