Twelve SEO disciplines. One Austin growth engine.
Optimize Plus doesn't sell one-size-fits-all SEO packages. We run integrated search programs for Austin, Round Rock, Cedar Park, Pflugerville, Georgetown and Leander businesses — pulling from twelve tightly-coupled disciplines that make organic search, local pack rankings, Google Business Profile visibility and AI Overview citations compound together. Every engagement uses the same South Austin team, the same reporting stack (Semrush, Search Console, GA4, Looker Studio) and the same standard of proof: named clients, dated windows, reproducible dashboards.
SEO
The integrated SEO programme — technical, content, authority, local, and AEO/GEO run on our proven SEO growth process.
Authority
Search
Local SEO
For Austin service-area businesses — HVAC, plumbing, auto, legal, medical, home services — the local pack is the highest-intent surface on the internet. Optimize Plus engineers neighborhood-level service-area pages (Downtown, South Congress, East Austin, Zilker, Domain, Round Rock, Cedar Park, Pflugerville), Google Business Profile overhauls, and review velocity systems that compound month over month.
- Service-area page systems targeting city × service combinations
- Google Business Profile overhauls with weekly posting cadence
- Review generation flows and reputation monitoring
- LocalBusiness / Service schema on every relevant page
Technical SEO
Optimize Plus runs the audit, owns the fix log, and ships the changes — from Core Web Vitals engineering to JavaScript rendering to schema to Shopify and WordPress migrations. This is the discipline every Austin SEO programme depends on, delivered by a Central Texas team that ships fixes, not tickets.
- Full technical audit: crawl, indexation, JS rendering, canonical, CWV
- Prioritised fix log with owner, effort, and expected impact
- Schema + entity signalling on every relevant template
- Core Web Vitals engineering (LCP, CLS, INP)
Content Strategy
Cluster maps, editorial calendars, commercial-intent briefs, and a refresh cycle that keeps every page compounding for Austin, Round Rock, Cedar Park, and Central Texas buyers. Designed to rank on Google — and be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews.
- Topical cluster map anchored to commercial intent
- Editorial calendar with owner, priority, and target keyword per brief
- Long-form briefs designed for humans, Googlebot, and answer engines
- Refresh cycle for the top 20% of pages driving 80% of traffic
Content Marketing Services
Strategy, expert-led production, distribution, and refresh cycles — for SMBs and B2B brands that want content to work as an owned demand channel, not a publishing hobby. Built to win on Google and be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews.
- Full-funnel programme: TOFU, MOFU, and BOFU covered — not just blog posts
- Expert-led production with SME interviews for real E-E-A-T signals
- Every asset engineered for both Googlebot and answer engines (AEO/GEO)
- Distribution built in — email, LinkedIn, syndication, and internal linking
Link Building & Digital PR
Optimize Plus builds authority for Austin and Texas companies through digital PR, expert commentary, and editorial placements in Austin Business Journal, Austin Chamber, Community Impact, and category-relevant publishers — the kind of links that compound because they were earned, not procured.
- Digital PR campaigns pitched to real editors at real publications
- Expert commentary (HARO / Qwoted / Featured) as an always-on flow
- Unlinked mention reclamation and broken-link recovery
- Guest editorial on category-relevant publications
AI Search
Local
Google Business Profile
For any Austin local business, the Google Business Profile is the highest-converting page on the internet. Optimize Plus treats it like one — with categories, services, weekly posts, geo-tagged photos across Austin neighborhoods, and review governance that moves your position in the local pack.
- Category + service audit and recalibration
- Service area configuration for multi-location and service-radius businesses
- Weekly posting cadence (offers, updates, photos, events)
- Review generation and response governance
Reputation & Review Management
Reviews are now a top-3 Local Pack ranking signal and the single strongest close-rate lever on any local business landing page. We build the systems that generate them, respond to them, and defend against the ones that shouldn't be there.
- Automated review generation flows tied to your CRM / DMS / PMS
- Response SLAs and templates across Google, Yelp, Facebook, industry sites
- Review-schema markup so stars show in SERP and AI answers
- Legitimate removal requests for policy-violating reviews
Growth
Measurement
Paid
Foundation
Web Design & Development
Optimize Plus designs and builds sites for Austin and Central Texas brands where technical SEO, Core Web Vitals, and schema are baked in — not retrofitted. Next.js, Astro, or WordPress, chosen for your content model, editing workflow, and growth goals.
- SEO-first information architecture and URL strategy
- Core Web Vitals engineered from day one
- Schema deployed on every relevant template
- Framework selection: Next.js, Astro, or WordPress
SEO Migration & Replatforming
Most migration traffic losses aren't caused by Google — they're caused by missing redirects, hero-page rewrites that lose keyword targeting, or unhandled parameters. We run the pre-launch parity audit, ship the redirect map, and monitor the cutover so nothing quietly disappears.
- Pre-migration audit: URL inventory, ranking pages, revenue-attributed URLs
- 1-to-1 redirect map covering every indexed URL and top backlinks
- Content parity check: on-page elements, schema, internal links preserved
- Staging QA, cutover checklist, and post-launch monitoring plan
Vertical
E-commerce SEO
Category architecture, product schema, faceted navigation governance, and merchandising SEO for Austin and Central Texas DTC brands — on Shopify, Shopify Plus, WooCommerce, BigCommerce, and headless stacks like Hydrogen.
- Category (PLP) architecture and internal linking
- Product (PDP) schema and content optimisation
- Faceted navigation governance (indexation control)
- Merchandising SEO: brand + category + collection strategy
SaaS SEO
Comparison pages, integration pages, product-led content, and category authority — engineered for Austin B2B SaaS teams (Downtown, East Austin, Domain) to grow qualified pipeline through search and get cited by ChatGPT, Perplexity, and Google AI Overviews.
- Comparison and 'vs' page architecture (high-intent bottom-funnel)
- Integration and use-case page systems
- Product-led content strategy
- Category authority via long-form editorial
We'll tell you what to run first.
Book a free strategy call. We'll audit your current footprint and recommend the two or three disciplines that will move the needle fastest — even if it isn't us running them.