Why technical seo matters right now.
Technical SEO is the discipline where a single misconfigured directive can cancel six months of content and link work. And where a single well-designed schema can unlock rich results that compound for years.
Most sites don't have a content problem or a link problem. They have a technical problem masquerading as one. Duplicated URLs eat ranking signals. Blocked JavaScript hides the content from Googlebot. A 3.2-second LCP suppresses every page's ceiling.
We run the audit, hand you a fix log with owner and priority, and ship the changes ourselves when the client engineering team is at capacity.
We refuse to build content or links onto a broken foundation.
If the crawl isn't clean, no amount of content will rank. If the render is broken, links point to blank pages. If CWV is failing, the ceiling on every URL is capped.
Technical SEO isn't optional; it's the enabler. Every engagement starts here — even when the client only asked for content.
The disciplines that make this work.
Crawl & indexation
We map every URL, canonical, redirect, and directive — then produce a fix log that resolves duplicate signals and unlocks the pages that should be indexed.
- Full site crawl (Screaming Frog + Sitebulb)
- Indexation coverage audit
- Canonical + redirect map
- Robots + sitemap governance
JS rendering
Modern SPAs and hybrid rendering leak SEO value. We audit how Googlebot sees your site vs. how users do, and specify the rendering strategy that closes the gap.
- Rendered-vs-source audit
- SSR / SSG / hydration recommendation
- JS budget analysis
- Prerender fallback specs
Core Web Vitals
LCP, CLS, and INP are ranking factors and conversion factors. We engineer them — not just audit them — with a prioritised remediation plan.
- CWV field + lab audit (CrUX + Lighthouse)
- LCP element optimisation plan
- CLS diagnosis + fix
- Image + font strategy
Schema & entity
Structured data is how you get rich results, sitelinks, and (increasingly) AI citations. We deploy the schema types that match your business — and validate them.
- Schema strategy per template
- Organization / LocalBusiness / Product / Article
- Validation via schema.org + GSC
- FAQPage + HowTo + Video where relevant
Migrations
Redesigns, replatforms, and consolidations are where SEO value is most often destroyed. We plan the migration so nothing is lost.
- Migration risk map
- Redirect matrix
- Pre / during / post checklist
- Post-launch monitoring
Our proprietary approach.
Every audit produces a ledger: issue, severity, owner, effort, expected impact. We work top-to-bottom, revisit weekly, and never mark an issue closed without verifying the fix in production.
- Step 01Log
Every issue captured with severity and evidence.
- Step 02Own
Every issue assigned to a person and a sprint.
- Step 03Ship
Fixes deployed and verified in a staging environment first.
- Step 04Verify
Production check, GSC monitoring, and re-crawl to confirm resolution.
Deliverables, by cadence.
- CWV monitoring
- GSC indexation watch
- New-issue triage
- Fix-log update
- Full site re-crawl
- Schema QA sweep
- Log-file sample analysis
- Technical health report
- Deep-dive technical audit
- Migration readiness review
- Rendering strategy refresh
- Competitive technical benchmark
A staged roadmap.
- Weeks 1–3
Foundation audit
- Full crawl + render diff
- Indexation + canonical map
- Schema audit
- CWV baseline
- Weeks 4–8
Priority fixes
- Top-severity fix rollout
- Schema deployment
- CWV engineering sprint
- Months 3–6
Compound
- Ongoing crawl monitoring
- Template-level improvements
- Log-file signal analysis
- Ongoing
Prevent
- Migration governance
- Release checklist
- Quarterly deep audits
Transparent pricing.
All engagements include a 30-day exit clause. If we're not the right fit, you keep every asset produced.
- Full audit
- Prioritised fix log
- 1-hour handoff call
- 30 days of follow-up support
- Everything in Audit
- Monthly re-crawl + report
- Fix implementation support
- CWV monitoring
- Migration risk map
- Redirect matrix
- Pre / during / post support
- 60-day post-launch monitoring
We turn away work that isn't a fit.
- Sites where rankings have flatlined despite good content
- Post-migration recovery and pre-migration planning
- SPAs, headless CMSes, and hybrid rendering setups
- Teams that value 'ship the fix' over 'file the ticket'
- Brand-new sites with no content — start with content strategy first
- Teams looking for a report to file rather than a fix to ship
Engagements running this discipline.
Scaled a legacy European auto-repair specialist to 6.1K monthly organic visits and 7K ranking keywords via technical SEO and authority building.
Delivered 2.27K clicks and 619K impressions in six months for a security & automation integrator via technical audits and on-page SEO.
Questions we get on every call.
Do you implement fixes or just recommend them?+
Both. We're comfortable in WordPress, Next.js, Astro, Shopify, and most headless setups. When there's a client engineering team, we hand off; when there isn't, we ship.
How long does a technical audit take?+
Three weeks from kickoff to handoff. Week 1 crawl + render diff, week 2 schema + CWV, week 3 log-file analysis + fix-log finalisation.
Can you fix Core Web Vitals on WordPress?+
Yes. Most of the LCP gains on WordPress come from image strategy, font loading, and cache configuration — none of which require rebuilding the theme. When we do need theme work, we scope it separately.
Do you handle migrations?+
It's one of our specialties. We've run migrations from WordPress to headless, Shopify replatforms, and multi-site consolidations. Redirect matrix + pre/during/post monitoring is non-negotiable.
What tools do you use?+
Screaming Frog, Sitebulb, GSC, GA4, Semrush, Ahrefs, log-file tools (Splunk / self-hosted), Lighthouse CI, CrUX, and Schema.org validators.
Ready to run technical seo as a system?
Book a free strategy call. We'll audit your current footprint and tell you honestly whether we're the right fit.
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