Why link building & digital pr matters right now.
The link market has been dominated by shortcuts for 20 years — PBNs, link farms, guest post networks. Every one of them eventually gets deprecated, penalised, or ignored. And the sites that used them go with them.
The links that still matter are the ones a real editor decided to publish. That's why we build authority through digital PR and editorial placements — because those are the links Google trusts and AI models cite.
We only build links we'd be happy to show Google's spam team.
Every link we build gets pitched, edited, and approved by a real person at a real publication. That's slower than PBNs and cheaper than paid placements — and it's the only strategy that survives the next algorithm update.
If you're looking for 50 links a month at $80 each, we're the wrong agency. If you're looking for 4–8 placements a month that move the authority needle, we're the right one.
The disciplines that make this work.
Digital PR
Data-led studies, industry reports, and reactive pitches that give editors a real reason to link.
- Data-led study production
- Media list per campaign
- Reactive pitch calendar
- Monthly placement report
Expert commentary
Your subject-matter experts on the record in category publications — as an always-on programme, not a campaign.
- HARO / Qwoted / Featured monitoring
- Weekly pitch cycle
- Expert profile setup
- Response template library
Reclamation
You already have unlinked brand mentions and broken-link opportunities on relevant sites. We turn them into links.
- Unlinked mention audit
- Broken-link opportunity list
- Outreach + follow-up flow
- Recovery report
Editorial partnerships
Long-term relationships with editors at category publications — the compound moat that makes future placements easier.
- Editor relationship map
- Category publication list
- Quarterly editorial partnerships review
Our proprietary approach.
Every campaign builds trust on three layers: with editors (via useful pitches), with algorithms (via clean links from real sites), and with readers (via genuinely linkable content). Skip a layer and the campaign underperforms.
- Step 01Angle
A pitchable angle rooted in your data, expertise, or reactive news.
- Step 02Asset
The study, quote, or resource an editor can link to.
- Step 03Outreach
Targeted pitches to editors we've researched, not blast lists.
- Step 04Report
Every placement named, dated, and linked in your monthly report.
Deliverables, by cadence.
- Expert commentary pitches
- Reactive PR watch
- Pipeline update
- 4–8 editorial placements
- 1 data-led study or reactive campaign
- Referring-domain report
- Pipeline review
- Big-swing PR campaign
- Editorial relationship review
- Competitor backlink gap analysis
A staged roadmap.
- Weeks 1–4
Foundation
- Expert profile setup
- Angle library
- Editor relationship map
- First-pitch cycle
- Months 2–4
Build
- First placements landing
- First data-led study published
- Reclamation programme launched
- Months 5–12
Compound
- 4–8 placements / mo
- Quarterly big-swing campaign
- Editor partnerships
Transparent pricing.
All engagements include a 30-day exit clause. If we're not the right fit, you keep every asset produced.
- HARO + Qwoted programme
- 2–4 placements / mo
- Monthly report
- Everything in Commentary
- 1 data-led campaign / mo
- 4–8 placements / mo
- Everything in Digital PR
- Quarterly big-swing campaign
- Dedicated PR lead
We turn away work that isn't a fit.
- Brands with real expertise or data worth pitching
- Category challengers building authority from scratch
- Teams committed to the 6-month timeline links require
- Teams looking for 20+ links a month at low cost
- Sites with unresolved technical or content issues (fix those first)
Engagements running this discipline.
Questions we get on every call.
How many links per month?+
4–8 quality editorial placements at Growth tier. Fewer than the '50 links' agencies promise, but each one moves Domain Authority in a way theirs don't.
Do you use PBNs?+
No. Ever. Every link we build is on a real editorial publication with real traffic and real editors.
What if a link gets removed?+
We build the pipeline to replace it. Editorial placements are inherently more durable than paid placements — but nothing is permanent.
How do you measure link quality?+
Referring domain authority, topical relevance, editorial nature (not a footer / sitewide link), and click-through traffic. Every placement gets rated in the monthly report.
How long until we see ranking impact?+
Referring domain growth impacts rankings on a 60–120 day lag. So a link earned this month typically shows in ranking data by month 3–4.
Ready to run link building & digital pr as a system?
Book a free strategy call. We'll audit your current footprint and tell you honestly whether we're the right fit.
Book a strategy call →