Air Tech Pro HVAC operates in one of the most competitive local services categories in North America — head-to-head with brands running six-figure paid budgets.
In three months we shipped a service-area page set, overhauled the Google Business Profile, and fixed Core Web Vitals — and generated 60.8K impressions and a 78% lift in clicks.
This is what local SEO looks like when it's done as a system, not a checklist.
Every number on this page is sourced.
Metrics below are captured directly from Google Search Console, GSC during the engagement window (2026).
The economics of local services SEO
The category is brutal. National HVAC brands buy visibility. Small operators either compete on organic + local pack or they lose the qualified enquiry pipeline to their competitors' paid budgets.
Air Tech Pro had a technically decent site — but no service-area pages, thin content on core services, and inconsistent local pack visibility.
Service-area pages, GBP, and CWV
We built the service-area page set first — HVAC repair, AC installation, furnace repair, each by city — because that's what wins the local pack and long-tail search.
In parallel, the GBP got rebuilt: categories, services, service areas, geo-tagged photos, review generation flow, and weekly posts.
Technical work in the background: mobile usability, LCP, HVACBusiness + FAQPage schema on every service page.
- Service-area page set (12 cities × 4 services)
- GBP overhaul + review generation
- HVACBusiness + FAQPage schema
- LCP improvements + mobile CWV pass
Clicks up 78% in a market that punishes complacency
Clicks grew from 61 to 109 (+78%) on 60.8K impressions. Average position is 27.7 and improving — every point of position gained in this category compounds because the CTR curve is steep at the top.
Deliverables & stack
Deliverables
- Service-area page set
- GBP overhaul & review flow
- Technical CWV fixes
- Editorial calendar (12 posts)
Tools & stack
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