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HVAC / Local Services · 2026

Air Tech Pro HVAC

Grew HVAC clicks +78% (61 → 109) with 60.8K impressions in a competitive local services market via technical & local SEO.

Industry
HVAC / Local Services
Region
United States
Platform
WordPress
Duration
3 months
Technical SEOLocal SEOGoogle Business ProfileContent
Air Tech Pro HVAC results

Measured results

Sourced from Google Search Console, GSC.

Clicks
+78%
109 vs 61
Google Search Console · 3 mo period
Impressions
60.8K
Google Search Console · 3 mo period
Impressions growth
+8%
QoQ
GSC · 3 mo period
Avg. position
27.7
Google Search Console · 3 mo period

Goals

  • Enter the local pack for HVAC, AC, and furnace terms
  • Grow qualified clicks in a high-competition local market
  • Fix mobile usability and CWV

Challenges

  • Competing against high-budget HVAC brands
  • No service-area pages
  • Thin content on core services
  • Not appearing consistently in the local pack

What we did

  • Built service + service-area pages targeting HVAC repair, AC installation, furnace repair by city
  • Optimised Google Business Profile: services, service areas, review generation, weekly posts
  • Fixed technical issues: mobile usability, LCP, HVACBusiness + FAQPage structured data
  • Produced educational content on indoor air quality and seasonal HVAC maintenance

Deliverables

  • Service-area page set
  • GBP overhaul & review flow
  • Technical CWV fixes
  • Editorial calendar (12 posts)

Tools & stack

  • GSC
  • GA4
  • BrightLocal
  • Schema.org
  • Semrush
Long-form

Read the full case study

6 min read · Service-area pages, a Google Business Profile overhaul, and technical CWV fixes drove 60.8K impressions and a 78% lift in qualified clicks.

Read the story →

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