Air Tech Pro HVAC
Grew HVAC clicks +78% (61 → 109) with 60.8K impressions in a competitive local services market via technical & local SEO.
- Industry
- HVAC / Local Services
- Region
- United States
- Platform
- WordPress
- Duration
- 3 months

Measured results
Sourced from Google Search Console, GSC.
Goals
- Enter the local pack for HVAC, AC, and furnace terms
- Grow qualified clicks in a high-competition local market
- Fix mobile usability and CWV
Challenges
- Competing against high-budget HVAC brands
- No service-area pages
- Thin content on core services
- Not appearing consistently in the local pack
What we did
- Built service + service-area pages targeting HVAC repair, AC installation, furnace repair by city
- Optimised Google Business Profile: services, service areas, review generation, weekly posts
- Fixed technical issues: mobile usability, LCP, HVACBusiness + FAQPage structured data
- Produced educational content on indoor air quality and seasonal HVAC maintenance
Deliverables
- Service-area page set
- GBP overhaul & review flow
- Technical CWV fixes
- Editorial calendar (12 posts)
Tools & stack
- GSC
- GA4
- BrightLocal
- Schema.org
- Semrush
Read the full case study
6 min read · Service-area pages, a Google Business Profile overhaul, and technical CWV fixes drove 60.8K impressions and a 78% lift in qualified clicks.
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