Lynx Systems is a commercial security and automation integrator with deep technical expertise but a website that was failing to rank on its own strengths.
In six months we ran a full technical audit, rebuilt on-page targeting on every service page, deployed LocalBusiness and Service schema, and overhauled the Google Business Profile.
The site now generates 619K impressions and 2.27K clicks over the last 6 months — a +16% click lift over the prior period, with average position improving to 17.3.
Every number on this page is sourced.
Metrics below are captured directly from Google Search Console, GSC during the engagement window (Jan 2026 — Jun 2026).
High expertise, low visibility
Lynx's engineers write world-class documentation for their clients. But that content was buried behind JS rendering issues that Googlebot couldn't parse, and the site's on-page targeting was generic where it needed to be commercial.
Impressions were creeping up, but clicks were flat — the classic signature of ranking on the wrong queries and losing on the ones that matter.
Audit → on-page → local → schema
We ran the same audit-first playbook: crawl, index coverage, JS rendering, canonicals, internal links, sitemap. Every fix logged with owner and priority.
On-page: rewrote every service page with commercial intent — access control, commercial surveillance, fire alarm systems — with clear entity signalling and internal links back to industry pages.
Local + schema: LocalBusiness and Service schema on every relevant page, plus a full Google Business Profile overhaul (categories, services, service areas, weekly posts).
- Technical fix log: 62 issues resolved
- Rewrote 18 service + industry pages
- LocalBusiness + Service schema on 24 pages
- GBP: 3 categories, 12 services, weekly posts
Impressions that convert
Clicks grew +16% over the previous 6-month period on 619K impressions. Average position is now 17.3 — the top of page 2 and climbing, with the CTR curve trending in the right direction as the site earns more page-1 features.
Deliverables & stack
Deliverables
- Technical SEO fix log
- Rewritten service + industry pages
- LocalBusiness / Service schema
- GBP optimisation
Tools & stack
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