Foreign Affairs Auto — a South Florida European auto specialist founded in 1982 — had strong brand recognition but was losing organic share to newer competitors with cleaner technical foundations.
Over six months we ran a full technical audit, consolidated duplicate service pages, rebuilt internal linking around brand + service intent, and executed a white-hat digital PR programme.
The site now attracts 6.1K organic visitors per month across 7K ranking keywords, backed by 911 referring domains — a defensible authority moat in a competitive niche.
Every number on this page is sourced.
Metrics below are captured directly from Semrush during the engagement window (Dec 2025 — Jun 2026).
Legacy debt was capping organic growth
The site had accumulated four decades of decisions: duplicated service pages for near-identical brands (BMW, Mercedes, Audi, Porsche, MINI, Land Rover), inconsistent hreflang for their Spanish-speaking audience, and thin content on high-intent pages.
Referring-domain growth had flatlined despite genuine press relationships, because the linkable assets on the site were buried behind slow LCP and duplicate canonicals.
- Duplicate service pages diluting ranking signals
- Slow LCP (>4.0s on mobile) hurting Core Web Vitals
- Weak internal linking between brand pages and services
- PR mentions landing on redirected or canonicalised URLs
OPTIMIZE applied end-to-end
This engagement is a textbook SEO Growth Process execution: Observe (audit), Plan (fix log + IA), Test (staged rollouts), Iterate (weekly CWV monitoring), Measure (Semrush + GSC + GA4), Improve (content refresh cycle), Zoom (topical expansion), Elevate (authority campaign).
- Observe: 147 technical issues found and triaged
- Plan: 6-month roadmap with weekly sprints
- Iterate: monthly ranking + CWV reviews
- Elevate: 12 high-authority PR placements
Compounding organic growth with a defensible moat
Six months in, organic traffic sits at 6.1K/month against 7K ranking keywords. Referring domains grew to 911 — a moat that would take a competitor years and six figures to replicate.
The Semrush Authority Score of 29 with a 'Good' trust signal reflects the quality of the link profile, not just its size.
Deliverables & stack
Deliverables
- Technical SEO audit & fix log
- Internal linking map
- 50+ location + service pages
- Digital PR campaign (12 placements)
- GBP optimisation & review workflow
Tools & stack
"They took a 40-year-old website and made it feel like a modern product. The traffic followed."
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