- ·Split GBP strategy by service line, not by business.
- ·Review velocity beats review count.
- ·Neighbourhood content is the dense-metro differentiator.
- ·A weekly operating rhythm outperforms sprint work.
Why the map pack matters more now
Category-qualified 3-packs dominate geo-intent queries. Classical organic below the pack often underperforms even a mid-pack local slot on click and conversion.
GBP as an operational asset
Weekly posts, monthly Q&A audits, category primary/secondary review, service and product taxonomy tuned to booking language.
The review flywheel
Build the ask into fulfilment, not the invoice. Diversify platforms. Respond to every review inside 24 hours.
Neighbourhood pages that work
Real content. Real photos. Real reviews. Not a template with a swap-in city name.
Citation hygiene
Audit NAP consistency at kickoff. Normalise. Then leave it alone — quality beats volume.
A weekly rhythm
Monday: GBP posts. Tuesday: Q&A audit. Wednesday: review outreach. Thursday: competitor pack scan. Friday: weekly report.
Want us to run this plan for you?
This guide is how we think. A 30-minute conversation is how we translate it into a program you can budget against.