Why saas seo matters right now.
SaaS SEO looks nothing like local SEO. The moneymaking pages are 'vs' comparisons, integration pages, and use-case pages. The moat is category authority. The conversion event is signup or PQL, not a form fill.
We build the page systems that map to how SaaS buyers actually search — bottom-funnel comparison first, integration pages second, category authority long-form third.
Bottom-funnel first. Always.
The order of operations for SaaS SEO is unambiguous: build the bottom-funnel comparison and integration pages first, then the use-case pages, then category authority.
Most SaaS SEO programmes get this backwards — publishing 40 top-of-funnel posts before writing a single 'vs' page. The pipeline never materialises.
The disciplines that make this work.
Comparison pages
'Product A vs Product B' pages targeting exactly the queries your prospects run right before choosing.
- Comparison page briefs
- Feature-by-feature matrices
- Fair-play principles
Integration pages
Pages for every native and Zapier-adjacent integration — high-intent, low-competition traffic.
- Integration page templates
- Feed from product team
- Automated deployment
Use-case pages
Persona × job pages — the middle-funnel bridge between category and product.
- Persona × use-case matrix
- Landing page briefs
- Internal linking
Category authority
Long-form editorial that establishes you as the category authority — the moat that makes 'vs' pages easier to rank.
- Category thought leadership calendar
- Data-led studies
- Executive contribution flow
PLG signup coordination
SEO metrics coordinated with signup and PQL data, not just sessions.
- PQL attribution
- SEO-to-signup dashboard
- Cohort analysis
Our proprietary approach.
Comparison → Integration → Use-case → Category. In that order. Skip the order and the pipeline lags 6+ months behind the traffic.
- Step 01Comparison
Bottom-funnel 'vs' pages first — the fastest path to qualified pipeline.
- Step 02Integration
Every integration a page. High volume, low competition, high intent.
- Step 03Use-case
Persona × job landing pages — the middle-funnel.
- Step 04Category
Long-form editorial for authority and refined ranking on the harder terms.
Deliverables, by cadence.
- 1–2 pages published
- PLG signal monitoring
- Comparison + integration page batch
- PQL attribution report
- Category authority update
- Category positioning review
- Buyer journey remapping
- Executive review
A staged roadmap.
- Weeks 1–4
Foundation
- Buyer journey mapping
- Comparison + integration inventory
- PQL attribution setup
- Weeks 5–14
Bottom funnel
- First 8–12 comparison + integration pages live
- Ranking + signup measurement
- Months 4–9
Compound
- Use-case page programme
- Category thought leadership launch
Transparent pricing.
All engagements include a 30-day exit clause. If we're not the right fit, you keep every asset produced.
- Full programme
- Content production
- PQL reporting
- Everything in SaaS SEO
- Dedicated strategist
- Category thought leadership
- Executive editorial support
We turn away work that isn't a fit.
- SaaS companies with a PLG or hybrid go-to-market
- Category leaders and challengers competing for share of voice
- Product teams open to shipping integration + comparison pages
- Pre-product-market-fit companies (fix that first)
- Highly bespoke enterprise sales cycles where SEO isn't the primary channel
Questions we get on every call.
Do you write comparison pages?+
Yes — with a fair-play principle. Comparisons that misrepresent competitors backfire; ours don't.
How many integration pages do we need?+
One per integration, minimum. Most SaaS companies have 20–100 integrations they're not exposing to search.
How do you measure success?+
SEO-attributed signups and PQLs — not sessions. We wire the dashboard to your product analytics.
Do you work with pre-product companies?+
No — we recommend focusing on product-market fit first. SEO compounds; but it doesn't compound off nothing.
Can you interview our product team?+
Yes — and we insist on it. Category authority requires actual expertise. We interview PMs, engineers, and customer-facing teams to source that expertise.
Ready to run saas seo as a system?
Book a free strategy call. We'll audit your current footprint and tell you honestly whether we're the right fit.
Book a strategy call →