AI Search
AEO (Answer Engine Optimization)
Optimising content to be cited by answer engines like Google's AI Overviews, Perplexity, and ChatGPT.
AEO is the discipline of shaping web content — its structure, its answer clarity, its entity signals — so that answer engines cite it in generated responses.
Unlike classical SEO, AEO is measured in citation share, not ranking position. A page that earns citations in AI Overviews is often more valuable in 2026 than a page ranked #3.
Example
A comparison page structured as a table often earns citations that a prose version of the same content would not.
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