AI Search
GEO (Generative Engine Optimization)
Optimising for large-language-model-powered search surfaces.
GEO is a broader umbrella than AEO, extending to any generative surface: AI Overviews, ChatGPT search, Perplexity, Copilot, and vertical AI assistants.
GEO practice combines entity strengthening, answer-shaped copy, structured data, and topical cluster construction.
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