Why e-commerce seo matters right now.
E-commerce SEO is different. Most of the traffic (and revenue) sits on category pages, not blog posts. Faceted navigation can multiply indexable URLs by 10,000× if left unchecked. Product pages need schema for rich results and merchandising for conversion.
We run the disciplines that move revenue, not vanity sessions. Category page architecture. PDP schema. Faceted indexation control. Merchandising SEO. And clean coordination with your paid feed programme.
Revenue > sessions.
A blog post that ranks for a top-of-funnel term looks great in the dashboard and does nothing for the business. A category page that ranks for a commercial term prints money.
We prioritise the pages that print money, in the order they print it.
The disciplines that make this work.
Category (PLP) architecture
Category hierarchy, URL taxonomy, and internal linking designed to funnel authority to the pages that convert.
- Category tree
- URL taxonomy
- PLP content templates
- Internal link rules
Product (PDP) schema
Product, Offer, AggregateRating, and Review schema deployed cleanly — for rich results and AI citations.
- Schema deployment
- Rich result monitoring
- Review integration
Faceted navigation
Filter combinations can create infinite crawl paths. We govern them with rel=nofollow, canonicalisation, or indexation rules.
- Faceted audit
- Indexation rules
- Crawl budget analysis
Merchandising SEO
Brand pages, collection pages, seasonal landing pages — the merchandising surface built for search.
- Brand + collection page briefs
- Seasonal calendar
- Cross-linking rules
Feed hygiene
Product feeds for Shopping, PMax, and marketplaces — clean, complete, and aligned to organic.
- Feed audit
- Enrichment rules
- Monitoring
Our proprietary approach.
We rank every page by revenue potential (search volume × commercial intent × conversion rate) and work top-down. Top-of-funnel content is scheduled, not prioritised.
- Step 01Rank
Every PLP / PDP scored on revenue potential.
- Step 02Fix
Highest-revenue pages fixed first — schema, content, links.
- Step 03Expand
Only after top pages are optimised do we add new pages.
- Step 04Refresh
Quarterly refresh of top-revenue pages.
Deliverables, by cadence.
- Rank + revenue tracking
- Feed monitoring
- Faceted indexation watch
- 3–5 PLPs optimised
- Product schema QA
- Merchandising report
- Category tree review
- Seasonal planning
- Competitive gap analysis
A staged roadmap.
- Weeks 1–3
Audit
- Category tree audit
- PDP schema audit
- Faceted crawl audit
- Feed audit
- Weeks 4–10
Fix
- Top PLP optimisation
- Schema rollout
- Faceted governance rules
- Months 3–6
Compound
- Ongoing PLP work
- Seasonal campaigns
- Cross-channel merchandising
Transparent pricing.
All engagements include a 30-day exit clause. If we're not the right fit, you keep every asset produced.
- Full programme
- Feed hygiene
- Monthly reporting
- Everything in E-com SEO
- Dedicated strategist
- Custom Looker dashboard
We turn away work that isn't a fit.
- Shopify, WooCommerce, BigCommerce, and custom e-commerce stacks
- Stores where category pages are the primary revenue driver
- DTC brands scaling from $1M to $50M ARR
- Marketplaces (Amazon, Etsy) — those require a different specialty
- Brands looking primarily for content marketing, not commercial SEO
Questions we get on every call.
Do you work with Shopify?+
Yes — it's our most common e-commerce stack. We're comfortable with Shopify Plus, Hydrogen (headless), and standard Shopify.
How do you handle faceted navigation?+
Depends on the store: rel=nofollow on filter links, canonicalisation to parent categories, or explicit noindex rules — chosen based on crawl budget and competitive positioning.
Do you write product descriptions?+
Yes, at scale. We use AI-assisted drafting with human editorial for large catalogues, and full human writing for hero PDPs.
Do you manage Google Merchant Center?+
Yes — feed hygiene is part of the programme.
Can you work alongside our paid team?+
Yes, and we prefer to. Feed alignment between organic and paid is where a lot of e-commerce revenue leaks.
Ready to run e-commerce seo as a system?
Book a free strategy call. We'll audit your current footprint and tell you honestly whether we're the right fit.
Book a strategy call →