Automotive · Dec 2025 — Jun 2026
Foreign Affairs Auto
Scaled a legacy European auto-repair specialist to 6.1K monthly organic visits and 7K ranking keywords via technical SEO and authority building.
- Industry
- Automotive
- Region
- United States · South Florida
- Platform
- WordPress
- Duration
- 6 months
Technical SEOLink BuildingLocal SEOContent Strategy
Measured results
Sourced from Semrush.
Organic traffic
6.1K
/ month
Semrush · Jun 2026
Ranking keywords
7K
Semrush · Jun 2026
Referring domains
911
Semrush · Jun 2026
Authority score
29
Good
Semrush · Jun 2026
Backlinks
24K
Semrush · Jun 2026
Goals
- Recover lost organic traffic from duplicate content
- Grow authority in a competitive European auto-repair niche
- Convert branded strength into non-branded rankings
Challenges
- 1982-founded brand with legacy site debt: duplicate service pages and thin content
- Poor internal linking and inconsistent hreflang
- Slow load times hurting Core Web Vitals
- Stagnant referring-domain growth despite strong PR relationships
What we did
- Full technical SEO audit: crawl, indexation, canonicals, redirect chains, hreflang, CWV
- Consolidated duplicate service pages, rebuilt internal linking around brand + service intent
- White-hat link building via digital PR, guest content, niche automotive citations
- Location-specific service pages, GBP posts and review flow
- AutoRepair, LocalBusiness, and FAQPage schema for rich results
Deliverables
- Technical SEO audit & fix log
- Internal linking map
- 50+ location + service pages
- Digital PR campaign (12 placements)
- GBP optimisation & review workflow
Tools & stack
- Semrush
- Ahrefs
- Screaming Frog
- GSC
- GA4
- Looker Studio
Long-form
Read the full case study
8 min read · How we consolidated a 40-year-old European auto specialist's technical stack and rebuilt authority to compound organic traffic across 7,000 ranking keywords.
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