Carage Auto came to us with a functional site but zero organic momentum: no schema, no local SEO, no measurable ranking traction in a saturated automotive services niche.
Six months later the site ranks for 2.6K keywords, generates 1.9K monthly organic visits, and — notably — is cited across 137 AI-search surfaces via Semrush's AI Search tracking.
The playbook: IA rebuild → on-page SEO → schema → GBP → Core Web Vitals — executed with weekly discipline against a Semrush-driven gap analysis.
Every number on this page is sourced.
Metrics below are captured directly from Semrush, Semrush AI Search during the engagement window (Jan 2026 — Jun 2026).
Cold start in a saturated category
Auto repair is one of the most competitive local categories on the SERP. Carage Auto had all the ingredients of a cold-start problem: thin backlinks, no schema, weak local signals, and service pages targeting broad head terms with unrealistic difficulty.
There was nothing wrong with the business — everything wrong with how the internet could find it.
IA rebuild, then execute against a Semrush gap analysis
First move: rebuild the information architecture around commercial service clusters — brake repair, oil change, transmission, diagnostics — each with a clear parent and internal link model.
Second: on-page SEO overhaul. Title tags, H1/H2 hierarchy, internal links, and LocalBusiness + AutoRepair schema on every relevant page.
Third: a Semrush-driven competitive gap analysis to surface long-tail auto repair keywords with achievable difficulty. Every content brief mapped to a specific ranking opportunity.
Fourth: GBP overhaul, technical fixes (crawl, indexation, CWV), and a monthly reporting cadence.
- Rebuilt IA around commercial service clusters
- AutoRepair + LocalBusiness schema on every service page
- Semrush-driven gap analysis (200+ target keywords)
- GBP: categories, services, geo-tagged photos, weekly posts
- CWV pass: LCP + CLS improvements
137 pages cited across AI answers
A useful signal from the Semrush AI Search data: 137 pages on carageauto.com are now being cited across AI-generated answers. That's a compounding trust surface — one we build for deliberately with clear entity signalling, schema, and citation-friendly content structures.
A defensible organic channel
2.6K ranking keywords. 1.9K monthly organic visits. 209 referring domains. And an authority profile that will keep compounding as long as we keep publishing and earning links.
Deliverables & stack
Deliverables
- Site information architecture
- AutoRepair + LocalBusiness schema
- GBP overhaul
- Competitive gap analysis report
- CWV improvement plan
Tools & stack
Want results like this?
Book a free strategy call. We'll audit your organic footprint and tell you honestly whether we're the right fit.
Book a strategy call →