Carage Auto
Grew organic visibility for an auto repair brand from a low authority baseline to 2.6K ranking keywords and 1.9K monthly organic visits in six months.
- Industry
- Automotive
- Region
- United States
- Platform
- WordPress
- Duration
- 6 months
Measured results
Sourced from Semrush, Semrush AI Search.
Goals
- Break into 2K+ keyword rankings from a cold start
- Establish local pack presence
- Build a defensible referring-domain profile
Challenges
- Saturated automotive services niche
- Thin backlink profile and weak local signals
- Service pages targeted broad terms with high competition
- No schema, no local optimisation, no measurable ranking traction
What we did
- Rebuilt information architecture around commercial service clusters (brake repair, oil change, transmission, diagnostics)
- On-Page SEO overhaul: title tags, H1/H2 hierarchy, internal links, LocalBusiness + AutoRepair schema
- Optimised Google Business Profile with categories, services, geo-tagged photos, weekly posts
- Competitive gap analysis with Semrush to surface long-tail auto repair keywords with realistic difficulty
- Fixed crawl and indexation issues via Search Console; improved Core Web Vitals (LCP, CLS)
Deliverables
- Site information architecture
- AutoRepair + LocalBusiness schema
- GBP overhaul
- Competitive gap analysis report
- CWV improvement plan
Tools & stack
- Semrush
- GSC
- GA4
- Schema.org
- BrightLocal
Read the full case study
9 min read · Rebuilt information architecture, on-page SEO, schema, and GBP turned a low-authority auto repair brand into a compounding organic channel with 1.9K monthly visits.
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